My Story
Hi, I’m Stephanie - a strategic marketing and engagement lead with over 9 years of experience driving digital transformation, campaign performance, and brand growth across nonprofit, membership, and professional sectors.
I specialize in executing high-impact marketing strategies that deliver measurable commercial value; boosting conversions, scaling engagement, and unlocking new revenue streams. I’ve led multichannel campaigns that generated over 1.2M AED in new income, led 6 change management projects including CMS/CRM implementations, AdTech overhauls, and content transformations that improved engagement metrics and Improved joining funnel conversion rates by 6% within 6 months by optimizing the user journey.
At the heart of my work is a passion for brand storytelling and strategic brand management - crafting narratives that resonate, build trust, and create long-term audience value. Whether leading campaign creative or shaping omnichannel messaging, I bring clarity, creativity, and a digital-first mindset to every challenge.
I lead with insight, collaboration, and a deep commitment to marketing that not only performs but connects.